Gadget Trish Attends: G-Shock Shock The World 2010

In 2007, Kanye West wore a  pink DW6900 style watch on the cover of a Complex Magazine and like the going says, "The rest is history." G-Shock was transformed  from a functional strong watch, to a must have fashion item. Don't get me wrong, G-Shock is over 25 years old and always had a very strong and loyal underground market, but Kanye West wearing the product made it a lifestyle staple.

For Casio's 3rd annual "Shock The World" event held at the Manhattan Center, the company showcased  both classic and new models. Look out for new mirror DW6900 models for the fall season, in yellow, gray, dark blue, and wine. The hottest models this summer are the new GA-100 and GA-110 series. This is an oversized ani-digi style with such flare. Dee and Ricky, young twin designers known for their Lego Heart Shape Pins, designed a limited edition GA-100 watch in a matte black with a Lego like multi-color face. Another oversized G-Shock that received a lot of focus was the new GX-56 series. It's the largest case for G-Shock thus yet, and is the most shock resistant.  It is encased with a material called agel, for added protection.  DGK designed a limited edition with this new style in a black and purple.  Lamar Odom from the  L.A. Laker is a G-Shock ambassador for this design and is sure to be a huge hit. 

BG-1006SA

Looking for a powerful watch, but at a smaller size?  If so, then the Baby-G watch is the way to go. This line from Casio was introduced in 1994, and is just as powerful as its counterpart. This season bolder colors and new designs are on the must have fashion list. BG-1006SA
 is the new kid on the block and it 200 meter water resistant for diving. Other features in this model is 5 alarms, world time, stopwatch, countdown timer, and backlight.  If you are looking of limited edition models, watch out for colorations with in4mation, and Hellz Bellz release  BG5600HZ-7 and BG5600HZ-9.

Last but not least, Casio introduces a new line of watches to the U.S. called  EDIFICE Black Label. This watch line embodies luxury and  sophistication. Some of the main functions is solar power, water resistant up to 100 meters, auto light, stopwatch, calendar, alarm, mineral crystal, and world time. Depending on the model you purchase, there are additional features, and the price range for this brand start at $150-$500.  This will be available in the fall of 2010 at selected retailers and www.casio.com. 

If you are interested to purchase a G-Shock or Baby-G, check out my Amazon stores.
Gadget Trish G-Shock Store & Gadget Trish Baby G Store.
Posted below is my youTube on my favorite products from the event, and a youtube from Karmaloop with highlights from that night. Enjoy